The Images of Women Used In Mass-Culture Advertising Assignment

The Images of Women Used In Mass-Culture Advertising - Assignment ExampleIt is evidently clear from the interchange that there is a global tendency that has been emphasized by researchers a kind of international suffice of mass-media that is aimed at promoting consumerism ideology. Different know-how in the sphere of media is used to make this promotion especially effective. Globalization subprogram is thought to be interconnected with consumerism. Apart from satisfying received needs of humans, goods and services are include into the social and cultural sphere of populations lives and acquire social meaning. The research of consumer behavior showed that habit is more than the act of satisfying needs in fact, it is the production of symbols as well. For example, we buy luxurious flats, spic-and-span models of cars, or modern clothes so that to send the message to people around us I am up-to-date and with huge income therefore by the very act of buying (i.e. consuming) we aim at providing certain information about ourselves. As Domzal and Kernan have it The way people dress and otherwise fit out their bodies identifies them. It tells observers who people are (a young person, an executive, a gang member, a preppy) and what they are (adventuresome, sophisticated, anarchic). Advertisements and commercials, and, as a result, images of people that they show are crucial for developing among the citizens certain models of behavior and making people follow certain consumption models. Mostly the images of women used in mass-culture advertising are characterized by certain standards, and their ultimate finish is to make people consume more goods. Mass society cultivates money, material wealth and physical dish antenna as ideals of paramount importance, with personal interests and those of country becoming secondary.