Wednesday, October 30, 2019

Hearts of Darkness Essay Example | Topics and Well Written Essays - 1500 words

Hearts of Darkness - Essay Example The novel ‘heart of darkness’, 1889, by Joseph Conrad documents the attitudes on racism and colonialism characterized by the European imperialism. The novel documents document the story of a European named Kurtz who explored the Congo and managed to establish himself as a god. The novel got adapted by Francis Ford Coppola into a film ‘apocalypse now’, 1979, which goes further to examine the imperialist effects on the victims and perpetrators. Unlike the novel, the movie gets set in Vietnam during the Vietnam War. A look at both the film and novel reveals just how imperialism had a profound effect on both the perpetrators and victims. Both the film and movie set out on a journey to find out just how the imperialist wars transformed the perpetrators. They reveal the madness that imperial action had on both the victims and the perpetrator. In ‘apocalypse now’, the story gets based upon Conrad’s novel but instead of focusing on the Congo, the film focuses on the unexplainable venture of America into Vietnam. Colonel Willard sets out with a crew on a United States Army patrol boat in search of Colonel Kurtz, regarded as one of the army’s most decorated soldier and has instilled his control deep within enemy territory (Coppola). At the end of both the film and the movie, the viewer or reader gets to witness just how the war transformed the character named Kurtz. The end of the film and novel reveal just what has become of Kurtz and his thought process. It becomes clear that the war transformed the European idealism of imperialism in Africa and the American idealism in the film. A clear impact of imperialism in both the film and novel can get witnessed on the character named Kurtz. In the novel, Kurtz has managed to slip deep into enemy territory to the farthest reaches of the Congo. There, he has established himself as a

Monday, October 28, 2019

Confederate camp Essay Example for Free

Confederate camp Essay In the Confederate camp, among the most noted female was Amy Clarke. As in the case of Malinda Blalock, Amy volunteered for military service in order to be with her husband. They fought together in the â€Å"battles of Shiloh, where Mr. Clarke was killed. † After burying her husband personally, Amy continued fighting with the Confederate army under General Bragg in Kentucky. She was wounded in action twice. The first time she suffered only a minor ankle injury. However, her second injury was a breast wound and she was consequently captured by the enemy who promptly discovered that she was a woman. She was later released as a war prisoner on parole on the condition that she would wear woman’s clothes. It did not take long for Amy to rejoin a Confederate unit in Tennessee, however, this time as a lieutenant. (Hall, n. d. ) The case of Rosetta Wakeman was rather different. She did not join the army out of patriotism nor because of any husband or sweetheart. She did it essentially for money. Rosetta belonged to a big family in upstate New York who toiled under almost inhuman conditions on a farm owned by the family. At the age of 19, she decided to leave her family and look for work elsewhere. Since the usual jobs available for women like those of a domestic helper or a laundress were such low-paying occupations, she decided to disguise herself as a man and took on a man’s job as a coal handler in a canal boat. When she heard that a soldier received a much better salary of $13 a month, she joined the â€Å"153rd New York State Volunteers† as a private. As a soldier, she was able to save her salary which enabled her to send large amounts of money to her folks back home and would ask them for â€Å"tobacco, apples, pies, and cakes† in return. According to her family, she used to write and tell them how she enjoyed her life as a soldier, â€Å"having the time of her life† and enjoying freedoms which were not available to her, being a woman. She told them that â€Å"I enjoy myself first rate†¦I have had plenty of money to spend and a good time asoldiering. I find just as good friends among strangers as I do at home. † Rosetta became so good at posing as a man and hiding her real identity that not even her acquaintances from home recognized her whenever she went to see her newly acquired male friends in other units. She continued to deceive everybody even when she was admitted in a hospital for treatment of dysentery. Until the very end, Loreta died and was â€Å"buried as a soldier† at the Chalmette National Cemetery in New Orleans. (CivilWarStudies. org, n. d. ) Regardless of the reasons and the extent of women participation in the civil war, the fact remains that the war had not been an all male show. The history of the American Civil War would not have been as colorful if women chose to simply stay home and do nothing. References Blanton, D. (1993). Women Soldiers of the Civil War, Part 2. National Archives and Records Administration. Retrieved July 27, 2007, from http://www. archives. gov/publications/prologue/1993/spring/women-in-the-civil-war-1. html CivilWarStudies. org. (n. d. ). Why Did Women Fight in the Civil War? About. com. Retrieved July 27, 2007, from http://womenshistory.about.com/od/civilwar/a/women_spies_un.htm

Saturday, October 26, 2019

Comparing John Stuart Mills The Subjection of Women and Florence Night

Comparing John Stuart Mill's The Subjection of Women and Florence Nightingale's Cassandra For thousands of years, women have struggled under the domination of men. In a great many societies around the world, men hold the power and women have to fight for their roles as equals in these patriarchal societies. Florence Nightingale wrote about such a society in her piece, Cassandra, and John Stuart Mill wrote further on the subject in his essay The Subjection of Women. These two pieces explore the same basic idea, but there are differences as well. While they both recognize its presence, Mill blames the subjection of women on custom, and Nightingale blames it on society. These appear to be different arguments, but they may be more similar than they seem. Mill’s and Nightingale’s work both have the main theme of men dominating over women. Mill introduces his work with, â€Å"the principle which regulates the existing social relations between the two sexes — the legal subordination of one sex to the other — is wrong in itself†¦and it ought to be replaced by a principle of perfect equality† (Mill 1156), letting the reader know his stance on the issue right away. Nightingale’s article also starts off with a strong statement in the form of a question. She wonders why women are given such useful gifts if utilizing them is socially unacceptable: â€Å"Why have women passion, intellect, moral activity...and a place in society where no one of the three can be exercised?† (Nightingale 1734). Although these works both have the same thread running through them, they place the blame for the occurrence in different places. In Mill’s essay, he places the blame for the suffrage of woman on custom. He says, â€Å"custom...affords i... ... sound like completely different arguments; however, they are both placing the blame on one relationship. Custom and society exist together in a dependent relationship. One cannot be without the other. Custom defines what society does, and society does what custom defines; therefore, this relationship is blamed for the subjection of women in these two pieces. They may appear to have different arguments, but they are really arguing the same thing. This enforces the ideas Mill and Nightingale convey in their work: two different things seemed to have been blamed, and yet, after further analysis, the blame ended up resting in the same place. We can conclude that the subjection of women is likely to rest on this particular relationship because both of their arguments boil down to it, and Mill’s and Nightingale’s essays are more similar than at first believed to be.

Thursday, October 24, 2019

Othello Critical

Travis Gordon ELA 30-1 October 3rd, 2012 Jealousy, the universal feeling we’ve all experienced at one time or another. Whether it be the newest piece of technology that someone has that you don’t and wish you did, or that kid on the playground that had those new light up shoes that were all the rage. Jealousy is not something that can be avoided, only controlled. It sneaks up on you, like a tree root sneaks up on concrete before it breaks to the surface.In William Shakespeare’s tragedy Othello, jealousy is a key component used by many characters as a weapon that is twisted and manipulated to serve their own ends. Iago, a deceitful and manipulative snake or the ironic pseudonym â€Å"Honest Iago† uses jealousy as a way of getting what he wants without realizing nor caring about the backlash of repercussions his actions have on the people around him. ‘O, beware, my lord, of jealousy! It is the green-eyed monster, which doth mock The meat it feeds on.Th at cuckold lives in bliss Who, certain of his fate, loves not his wronger; But O, what damned minutes tells he o'er Who dotes, yet doubts–suspects, yet strongly loves! â€Å"(III,iii,) He refers to jealousy as a â€Å"green-eyed monster†, because it is a scary thing to behold when it gets out of hand. Once it is unleashed, it is not easily contained. Once he contaminates Othello’s mind with the thoughts of Desdemona being unfaithful to him, and sneaking around behind his back with his lieutenant Cassio, it spreads like a wildfire inside Othello’s head.He begins to doubt himself. Although he knows in his heart Desdemona to be true to him, he can’t help but think about the false accusations Iago has impregnated his mind with. Another character Iago manages to control with the raw power of jealousy is Roderigo. Iago manages to convince Roderigo that if he puts â€Å"money in thy purse†, Iago will make it so Roderigo can be together with Desdem ona. This is a clear example of how easy it is to control a person once you give them a false hope of something that could never be. What should I do? I confess it is my shame to be so fond; but it is not in my virtue to amend it. † (I,iii,317-318) Roderigo admits to Iago that he is overcome with jealousy for Desdemona, but it isn’t within his character to change the way he feels towards her. Iago sees an opportunity to make a profit from Roderigo’s misfortunes and sets him on a mad quest to be with the woman he loves. The idea’s Iago plants into Roderigo, once they are rooted deep inside him, start to teem like weeds in an unkempt garden.It is a dream that in the end costs Rodrigo more than just his wealth. He pays the iron price, with his life. Jealousy, when set upon a person who has already harboured inside them, it spreads. Once it spreads, it is no easy task to eliminate or control. We see this in Othello, as it costs many of the characters their liv es, because of a feeling false hope and manipulation, in the hope that what they wanted would be theirs.

Wednesday, October 23, 2019

Sustainability marketung

This report analyses SPINE, an online Korean company specializing in quality mobile phone accessories and its plan to enter the sustainability market. The report further analyses the company's mission statement that will set the course for sustainable development. It is recommended that SPINE adopts a sustainable strategy and launch new line of CEO-friendly products that is a variant of three of Spine's best-selling phone cases, â€Å"Neo Hybrid†, â€Å"Slim Armor† and â€Å"Tough Armor†. These new phone cases will be made out of 100% recycled materials.This report will further evaluate the marketing mix strategies involved in implementing sustainable development such as the target market, product, price, promotion and distribution. The report finds that with the company shifting towards a CARS policy, the new sustainable product line will now be targeted at technology savvy Gene X and Gene Y consumer age between 22 to 45 seeking green alternatives as well introd ucing green alternative to already existing customers. The company is to adopt a differentiation strategy to challenge the current market leader head on in this fairly new market.Pricing will continue to be at a premium but a proportion of profit earnings (20%) will be contributed to WFM for funding sustainable campaigns. Distribution strategy will adopt the use of reverse logistic to recycle overstocking of inventory so that raw materials can be reused for future products. CONTENTS INTRODUCTION MARKET BACKGROUND The mobile phones market has received substantial growth in the past years due to the technological advancement as well as the introduction of smart phones becoming an essential part of a person's life in today's digitally connected lifestyle.Along with he progressive growth in smart phone sales around the globe, the market for mobile phone accessories has also received a direct boost in growth. Primarily driven by the uprising sales in smart phones, the market for mobile p hone accessories is projected to reach $ASS 84. 6 billion by the year 2018. This growth is akin to the fact that currently there are over 5. 9 billion mobile phone subscribers worldwide against the world population of 7. Billion people, mirroring a penetration rate of over 80% (Global Industry Analysts, 2012). On top of adding protection to your phone, mobile hone accessories also provide additional customizable and personalization for the user and this creates opportunities for accessories focused on aesthetic. COMPANY BACKGROUND Launched in 2004, SPINE is an online South Korean company specializing in the design of various mobile accessories such as screen protectors, cases, and utility bags for a variety of phones, tablets, and laptop.The company offer products of quality and innovation at a premium price range and is targeted towards the high end consumer market. Some of its notable products include the GLASS series range of . Mm thick tempered glass screen protectors manufactur ed at different shapes and sizes to fit popular smart phone models and also a line-up of high quality polycarbonate phone casings and frames that are light in weight and shock absorbent.In reaction to global awareness, SPINE has realized the need to cater its products to the shift in consumers' mindset towards green products. This means to re-establish the current goals and commitment of the company and also to create a new product line to pander towards a new market segment. The objective is to increase the rand's product reach and also employ ethical and green policy that will bring a positive image to the brand as a company who supports in the sustainability of the world.AIM This report aims to establish a good sustainable strategy that will aid SPINE in the launch of a new product range of mobile accessories that will be 100% environmentally friendly. This will redefine SPINE as sustainable company that will set itself apart from its competitors as well as enrage new customers t o the brand through its appeal towards environmental sustainability. This report will state the recommendations for change required to proceed with the munch of this new product such as altering and creating new marketing mix strategies for SPINE to appeal to a new audience.This includes defining a new target market, as well as implementing a suitable product, pricing, and promotion and distribution strategies for the new product line. 2 MISSION STATEMENT In the past, companies were narrowly concern the quantity of production and manufactures only expanded supply and lower cost which burden a huge impact on environment. Nowadays, mass production expanding led to overcapacity in various markets as supply exceeds demand.The sustainable marketing focuses on the target roof of green consumers who would be willing to pay premium prices for more environmentally friendly products. (Frank-Martin Bell and Ken Appetite 2009, pap) SPINE ignited the design of mobile phone markets revolution in the sass with the mobile phone accessories. Today, SPINE continue to lead the industry in innovation with its mobile phone accessories into sustainable market in order to paying more attention for responsibility to society, and ethical concerns about the social and environmental impacts. RECOMMENDATION FOR CHANGE In order to create sustainable development, SPINE will need to look into the economic, environmental and social factors that will contribute to this change. As Creating sustainable development is to meet the needs of the present without compromising the ability of future generations to meet their needs (The Borderland report ‘Our Common Future' 1987), it is crucial for the company to not only look into environmental friendly alternatives but also to support the society through social responsibility such as equality, poverty etc. ND at the same time generating a sustainable profit for economic growth. For this to happen, it is recommended that SPINE adopts a sustainabl e development tragedy by promoting a new product line that will increase public awareness towards Spine's decision in adopting a Corporate Social Responsibility CARS policy. This will be accomplished by reinventing three of its most popular product range, namely â€Å"Neo Hybrid†, â€Å"Slim Armor† and â€Å"Tough Armor† and creating new CEO- friendly variants for the respective product.The new product line will continue to be consistent in quality, functionality as well as technical features of the current existing product line but will also be environmentally sustainable through the use of 100% recycled materials. For example, the Neo-hybrid phone casing CEO variant will continue to provide protection, shock absorption and customization through interchangeable frames and will also be made from 100% recycled parts. The new product line will be marketed towards environmentally aware consumers; it will also reach out to new users within the market to expand total demand.The introduction of new sustainable products will act as a stepping stone for Spine's to convert more of its existing products into green products in the future and to fully incorporate sustainable development in all of its product range. In addition to helping the environment, SPINE has paired up with World Wide Fund for Nature (WFM) to engage in humanitarian activities through contribution of 20% of their product's earning in funding charity campaign.Economically, with the cost in research and development as well as the cost of outsourcing recycled materials from various suppliers, SPINE will need to set a maximum cost of goods sold COGS no higher than 30% of mark-up to be able to generate a healthy profit in order to sustain the business. By satisfying the all three elements in creating a balanced sustainable development Truckee, SPINE will create a strong foundation in the shift towards a sustainable solution. MARKETING OBJECTIVES While Spine's primary marketing goal is to offer products for the mobile phone and gadgets not only from being scratched or impacted but also, as there are potentially a sizeable market for more sustainable products, shifting our marketing focus towards targeting on green market have been identified as a great opportunity. Presently, Spine's aimed at people between the ages of 22-45 who are searching for functional and sustainable protection covers.If SPINE can put forward an agenda uh for seeking the environmental, safe and recycle products would enable SPINE to start enhancing its positive image as an CEO-friendly company. The following are important objectives for Spine's green product range. INCREASE MARKET SHARE Conventionally, marketing performance is only concern about economic and growth- oriented issues, managers are not aware of considering in sustainability objectives. Presently, marketing objectives have to be provided by green materials. Frank-Martin Bell and Ken Appetite, 2009) SPINE should increase market s hare in era of sustainability from 0% into 10%. RAISE PUBLIC & CUSTOMER SATISFACTION To connect with consumers by taking advantage of social media could increase more public awareness, faith, loyalty, and by creating higher customer popularity results for making high level of benefits. There are more modern communication tools in today's society. For example, Faceable is the most popular tools with over 300 million users; SPINE should follow closely with the development of modern communication channels.Social media is the vital tools being used for communicating which provide the fast-paced information from global online channels, making consumers get more acknowledge with the brands. The Faceable online page posts photos, activities, innovations of new products and customer comments. The customers of SPINE on the Faceable can post their individual products photos, information, and impressions in order to let the company to acknowledge immediately.SPINE can then reply to the comment s and provide more advices about the products, making the communication more effectively and increase customers' satisfaction about the products. Specializing on social media will allow SPINE enhance brand awareness and gain more satisfactions from customers. REDUCE THE POTENTIAL NEGATIVE IMPACT ON HEALTH Researches have shown that mobile phone accessories that are made from mass- production plants using cheap materials in the manufacturing process can generate CHIC, a hazardous gas in which if it reaches the point at 0. OMG/mm are very harmful to the human body and also to the environment. Spine's production plants are closely monitored to ensure all materials are quality controlled and that all emission levels are kept at or below industry levels. All of the recycled materials in production process goes through the same monitoring and control to ensure all the mobile hone covers and gadgets match the highest safety standards not only to keep customer more safe and healthy, but als o to reduce our carbon footprint on the environment. MARKETING MIX STRATEGIES Camphor & Bandage, (2005) mentions in the Journal â€Å"Green Marketing Philosophy' that if marketing philosophy is a process of which the firm conceives the consumer into an exchange relationship whereby the firm offers a product to the market, which is driven by the desires of the consumer and aims to fulfill that desire in the most beneficial way for the entity or company.Then green marketing philosophy can be scribed as the exchange relationship that goes beyond the current needs of the consumers in terms of addressing the social interests in the conservation and protection of the natural environment at the same time. From a green marketer's perspective, as Fuller (1999) describes, a ‘new competitive game' is at play as there are three parties that are involved in the exchange relationship: the company, the consumer and the environment.Green marketing goes beyond the commercial exchange of fulfi lling a desire of the consumer, it is a way of understanding the company's relationship with society in general. With that in mind, green marketing an be found within the approach of social marketing (Kettle, 1995), it is a way of understanding the exchange relationship by planning, implementing and controlling a policy for product, price, promotion and distribution that at the same time fulfill customer needs and the objectives of the company while reducing any current or potential negative effects to the natural environment.TARGET MARKETS The previous target market for SPINE products are technology sax. N. Y Gene X and Gene Y consumers between the ages of 18-45. Primarily enthusiasts for electronic gadgets such as smart phones, tablets and laptops. These consumers seeks for accessories that can not only protects their favorite gadgets, but also be able to do it in a way that allows them to express who they are from Spine's variety of products that offers form, functionality and pr otection through innovative designs and materials.As the company re-defines itself through the launch of a new product range of 100% environmental friendly mobile accessories that are made from recyclable materials. The new target market is now aimed at people between the ages of 22-45, who are seeking for greener alternatives to accessories their gadgets without sacrificing quality and functionality. Consumers in their early ass's start to get more influence from the importance of green sustainable products, also the income level is another factor of consideration as people get older, their disposable income are likely to increase along with the level of green-awareness.SPINE'S green-product range consumers represent a demographic group of well-educated successful young adults, single or married with an annual household income range of ADD $40,000 – $100,000 or more. They are particular about their taste in styling and self-image aware, trendy and strives for high-quality in novative and sustainable products on the racket. PRODUCT STRATEGIES With over ten years in the industry, SPINE has established a solid reputation through its design and innovation. The success of SPINE is a direct result of the fast-growing smartened and tablet users around the globe (SPINE, 2014).With this in mind, SPINE have discovered that there are enormous market opportunities for green-sustainable gadget accessories as there are currently very few numbers of competitors in this segment, for example:, Case-mate, Groveled, Minimize and Ore that produces phone cases and accessories from part to 100% recycled materials, wood and bamboo. SPINE aims to challenge the market leaders by differentiation and with plans to become the market leader of this segment. In order for the company to differentiate from other competitors, it aims to use 100% recycled materials in the production of our green product range.The recycled materials will come from industry and household wastes as well as recycling old mobile phones, phone cases and other electronic devices. The green range products will not substitute quality, functionality or appeal for using recycled materials, in fact, all of our green products are able to keep all of the original features so our customers can est. assure that they are getting high quality products while contribute to our mission to raise awareness and the importance for using sustainable phone and gadget accessories.SPINE will also donate 20% of profits from its green range to WFM and other organizations for research and conservation purposes. PRICING STRATEGIES The prices of our green sustainable product range are set accordingly with the competition in mind, also to cover the initial research and development costs as well as on-going costs associated with recycled materials. The company does not aim to hare a high premium over the green label, nor does it attempt to lower the price in order to sell high quantities of products.It is set at a p rice where consumers feel that it is reasonable and will be comfortable of purchasing knowing that a large portion of the profits will be used for a better cause such as further research for more sustainable products and in forms of donations to conservation organizations such as the WFM. PROMOTION STRATEGIES SPINE currently has 7 sub divisions apart from the Korean headquarters in different countries around the world which are USA, Japan, Hong Kong, I-J, Turkey, China andTaiwan. Each of the divisions has its own authorized retailers and resellers. These divisions are responsible to interact and provide information with the consumers, retailers and resellers whenever it launches a new product through various methods such as direct mail, face to face, e-mail and through social media sites such as Faceable and twitter. All of Spine's product range can be found on the division countries respective websites (SPINE, 2014).Promotional activities will take place before the launch of the gr een product ranges to establish awareness for sellers and errs to grasp an idea of what is to be released and how it is differentiated from the competitor's products, training programs will be conducted by trained staff assigned from Korean, American and Japanese headquarters to prepare each division's in-line managers and sales personals to be able to pass on to consumers and individual retailers on the features of the new sustainable products.After launch promotions will include forms of discounts, a further 5% discount for customers who trade-in an old phone case when they purchase a product from the green range at participating detail stores. These promotional activities will be carried out through methods mentioned above.As SPINE depend heavily on online sales through its own websites as well as liaising with Amazon and eBay, online promotional activities through these websites, e-mail and social media are vital to keep up to date with the company's goals and visions while cons tantly seek better ways of improving existing products to shift into the new green sustainable future of phone and gadget accessories. DISTRIBUTION STRATEGIES Currently, SPINE adopts direct marketing channels through online sales from its official weeping and also through third party online distributors such as eBay and Amazon.When adopting a sustainable distribution strategy, the company will look at providing biodegradable and recyclable packaging that enables overall volume reduction when transporting to serve the goal of sustainability. Materials used in the packaging will be in the form of lightweight recycled cardboard boxes that provides good protection but maintain flexibility when it comes to transport efficiency. Information and communication technology is also key to Spine's sustainable striation as under overstock can be counter intuitive in reaching the goal of creating a sustainable framework.As SPINE uses short distribution chains (products are shipped directly from t heir warehouse to the customer's doorsteps) good coordination can increase efficiency, but it should be noted that outsourcing suppliers for recycled materials should be monitored and well communicated to avoid over or under stock in inventory. To counter this, reverse logistics will be implemented to recycle unsold goods so that materials can be reused for future products instead of scraping all unwanted inventory. In conclusion, Spine's move to a more sustainable direction will set itself in a positive motion.

Tuesday, October 22, 2019

Mental Disturbance essays

Mental Disturbance essays In the film Falling Down, the main character D-FENS, played by Michael Douglas, deals with many ongoing social pressures that ultimately lead to his demise. At the start of his day, D-FENS' long-accumulated personal problems hit a boiling point and carry the man to a severe mental breakdown. He abandons his grid locked car during a traffic jam and decides to walk to the place he calls "home." Viewers are later opened to the fact that the place he would like to call home no longer welcomes him, nor does the wife and child he left behind. Throughout the day, his goal to reach his x-wife and daughter's residence in Venice Beach, California, acts as his motivation. This circumstance brings him in contact with many people who add to his already perturbed mental state. Inflated prices at a Korean-owned quickie-mart, a run-in with gang members on their "piece of shit hill" (Schumacher, Falling Down), and a modern day Neo-NAZI are some of the many factors that contribute to the character's i rrational behavior. After sitting through the entire duration of this 1 hour 53 minute film, it is apparent that the main character suffers from Antisocial and Borderline personality disorders and mood and stress related psychological disorders. Motivation, the "cause of an organism's behavior, or the reason that an organism carries out some activity" (Huffman, 410) drives D-FENS on his journey homeward. Motivation involves a need, a drive, and a goal. The character's need is one for "love and feelings of belonging," (Huffman 410) which is defined by American psychologist Abraham Maslow in his hierarchy of motives. D-FENS, who viewers can assume, has been split from his wife and daughter for sometime, felt that the place he once called home is where he could find this sense of love and belonging. Since his divorce, D-FENS had been residing with his mother who fulfilled his "primary level of motivation," (Huffman, 410) whereas his basic needs such as "...

Monday, October 21, 2019

buy custom Frequency Hopping essay

buy custom Frequency Hopping essay Frequency hopping is the repeated switching of frequencies during radio transmission so as to minimize the effectiveness of unauthorized interception or jamming of telecommunications, also known as, the frequency-hopping code division multiple accesses (FH-CDMA) (Scholtz, 1982). A transmitter in a spread spectrum facilitates a signal to be transmitted across a frequency band, which is wider than the minimum bandwidth needed by the information signal. Its advantages include improved privacy, increased signal capacity and decreased narrowband interference. The FH-CDMA system works in such a way that, a transmitter moves between available frequencies according to a random or preplanned algorithm, which then ensures that the transmitter and the receiver are in tune with the same centre frequency (Scholtz, 1982). As The transmitter transmits a short burst of data on a narrow band, it tunes into another frequency and transmits again, while the receiver being in tune with the transmitter also moves its frequency over a given bandwidth several times a second, thereby transmitting on one frequency for a certain period of time before hoping to another frequency and transmitting again as the cycle continues (Scholtz, 1982). The advantage of this system is that, it is cheaper, highly resistant to narrowband interference, uses less energy, and difficult to intercept as there is coexistence of several access points in the same area. An alternative to FH-CDMA is the direct sequence code division multiple accesses (DS-CDMA), which instead of hopping from frequency to frequency, as the FH-CDMA does, it chops the data into small pieces and spreads them across the frequency domain (Price, 1983). There are basically two types of frequency hopping namely; the base Band Frequency Hoping (BBH) and Synthesizer Frequency Hopping (SFH) with their main difference being the way they establish the Base to Mobile Station Link (downlink) (Price, 1983). The Base Band Frequency Hopping is prepared by routing the traffic channel data throgh fixed frequency DRCUs, by the use of the TDM highway, on a timeslot basis through a fixed tuned transmitters combined either in low loss tuned combines or hybrid combiners. The result is that, information for every call is moved among the available DRCUs on a per burst basis (Burst of 577$), while call hops are between same timeslots of all DRCUS, for example, if a network running on a fixed frequency plan is switched over to BBH (BCCH included in MA list) without any frequency changes there will be an improvement in the network quality (Price, 1983). The second type of frequency hopping is the Synthesizer Frequency hopping, which makes use of high spee d switching of the transmitter and the receiver frequency synthesizers of the individual DRCUs. Here, DRCUs changes transmitting frequency at every burst while calls stay on the same DRCU where it started, that is, transmission and reception are done on the same timeslot and DRCU (Price, 1983). A polish engineer, Leonard Danilewicz, came up with the idea in 1929, however, the most well known inventor was Hedy Lamarr, a movie star, and George Antheil, a pianist, who in 1942 were issued with a patent for the technique during world war 2 after they discovered how to control the frequency hops of the piano and envisioned it as a way of providing secure communications during the war (Kozaczuk, 1984).. This early version used a piano-roll to change between 88 frequencies and was projected to make radio-guided torpedoes harder for enemies to detect or jam (Popovski, Yomo Prasad, 2006). Although it was Hedy who first discovered the technique, Sylvania, in 1950s, introduced a related concept and called it spread spectrum, which can be used by the military or civilians. The militarys communications radios utilize cryptographic procedures to produce the channel sequence that is under a secret Transmission Security Key TRANSEC that the sender and the receiver have in common (Popovski, Yomo Prasad, 2006). Improved military frequency hopping radios, including the US millitary, use separate encryption devices like KY-57 which provides superior protection against eavesdropping, jamming or the discovery of the sequence of frequencies using algorithms (Popovski, Yomo Prasad, 2006). After the amendment of rules that permit frequency hopping stretched spectrum systems in the 2.4 GHZ band (unregulated) by the Federal Communications Commission (FCC), the frequency hopping technique has been used for civilian items like walkie-talkies being marketed as eXtreme Radio Services (eXRS). However, the main challenge facing systems that frequency hop lies on how to harmonize the transmitter and the receiver such that, there is a warranty that the transmitter will utilize all the channels after a specified time. The receiver will recognize the correct transmitter through the selection of a random channel; listening for legitimate data on the specific channel by identifying a particular sequence of that data that will not occur over the section of data for the channel (Popovski, Yomo Prasad, 2006). A fixed table of channel sequence can be used so that, when they have been synchronized, the receiver and the transmitter are able to maintain communication by following the table with a checksum segment for integrity and further identification. There are many variations of the FHSS, including the AFH, which is used to improve conflict with interference with radio frequency by staying away from the use of crowded frequencies in the hopping channel. The AFH will only use the good quality frequencies and avoid the bad ones because, it may be going through frequency selective fading, it is being jammed or an authorized entity is trying to use the bands thus, it should be accompanied by a means for identifying good and bad channels (Popovski, Yomo Prasad, 2006). Another form of variation is associated with cognitive radio, this is where the networks as well as devices display frequency-agile operations, and is a variety of frequency hopping, which goes through the existing frequencies consecutively. Buy custom Frequency Hopping essay